The Portuguese Association of Shopping Centers (APCC) has just launched the Retail Spaces AI Academy. Developed in partnership with Google Cloud and NTT DATA, this program aims to train teams in the organized retail sector with practical and strategic skills in artificial intelligence (AI).
Thus, the training integrates thematic sessions aimed at different audiences, in the areas of strategy, operations and customer relations. The first sessions take place on July 1st, 7th and 8th, and the program includes topics such as AI applied to customer experience and marketing , operations automation, intelligent space management and data analysis.
APCC is responsible for the overall coordination of the project, while Google Cloud provides the technical content, specialists, and access to AI technology and platforms, and NTT DATA ensures the pedagogical coordination of training programs, the development of sector-specific case studies, and support for the implementation of solutions.
“With this academy, we reinforce our commitment to promoting innovation, skills, and competitiveness in the shopping center sector, within the strategic framework of digitalization, one of the three pillars that has guided APCC's activity. We recognize the strategic role of AI in the transformation of the sector, and the fact that this partnership is with two renowned entities in these areas gives us the guarantee of the qualification we seek for our teams. On the other hand, by continuing to prepare organized retail for technological advances, we want to put them at the service of the consumer, with the aim of continuing to improve the experience of those who visit us,” says APCC's executive director, Carla Pinto, in a statement.
In turn, Guilherme Machado, industry director of NTT DATA Portugal, adds that artificial intelligence will be one of the main accelerators of the transformation of retail and the way organizations in the sector create value: “ With the Retail Spaces AI Academy, we want to contribute to empowering professionals and companies to apply AI in a practical, strategic and responsible way, promoting innovation, operational efficiency and more personalized experiences for consumers .”
