With generous ingredients, an XXL size, and its iconic tall, fluffy, and crispy crust, Dr. Oetker's Rustica pizza range is expanding its offering with two new trendy flavors: Kebab and BBQ Meat Feast Stuffed Dough.

Developed for consumers seeking indulgent and distinctive flavors, these new recipes reinforce Dr. Oetker's commitment to innovation in the frozen pizza category.

Rustica Kebab stands out for its "generous topping of beef, red onion and bell pepper, in a recipe rich in flavor and personality".

The Rustica BBQ Meat Feast marks a "moment of innovation in the category by bringing a truly distinctive offering to Portuguese supermarket shelves: a stuffed pastry crust ." With cheese cream, a touch of garlic inside the crust, and a mix of barbecue-flavored meats, this recipe offers a unique and irresistible eating experience.

Campaign “Share, if you can!”

To support this launch, Dr. Oetker presents the campaign “Share, if you can!”, which reinforces the positioning of the Rustica range as a product designed for shared consumption moments. The campaign will be present in points of sale, digital channels and outdoor media, ensuring visibility among consumers throughout the launch period.

“ The Rustica range has been winning over more and more consumers thanks to its XXL format, distinctive texture, and flavorful recipes. With these launches, we want to continue to surprise our consumers, bringing relevant proposals aligned with the trends that are shaping the category. ” Vânia Fiúza, Country Manager of Dr. Oetker Portugal

With these new releases, Dr. Oetker expands the Rustica range portfolio, which already includes varieties well-known to Portuguese consumers, such as Double Pepperoni, Cheese Deluxe, and Ham & Cheese. The Rustica Kebab and Rustica Stuffed BBQ Meat Feast pizzas are already available in major Portuguese supermarkets.