Royal Bliss is the latest Coca-Cola brand to arrive on the Portuguese market. The range of mixers offers six different flavors: Signature Tonic Water, Signature Tonic Water Zero Sugar, Aromatic Berry, Tonic Water, Lemon Mixer, and Ginger Ale.
Based on the #Youoweittoyourself concept, the brand launch features a broad communication campaign, including "above the line" elements such as TV spots, billboards, social media and digital media, as well as "below the line" actions such as point-of-sale materials, including promotions. The brand will also provide a fully immersive experience through sampling and experimentation activities to amplify the message.
“Coca-Cola focuses on the consumer and always seeks to innovate and develop its offering, so that there is a wide range of options for everyday life. The Royal Bliss campaign was designed for a generation of young adults who are looking for unique and versatile flavor experiences according to their taste, lifestyle and needs. We want to foster a new consumption occasion, at the end of the day, where we disconnect from the daily routine and live a moment just for ourselves doing what we most enjoy,” says Ana Claudia Ruiz, general manager of Coca-Cola in Portugal.
Rui Serpa, VP & Country Director Portugal of Coca-Cola Europacific Partners, states that "this launch marks the entry of the Royal Bliss brand into our portfolio in Portugal and reinforces the Coca-Cola product offering in Portugal through a sophisticated range of mixers with unique and versatile flavors that allow for various creations."
Royal Bliss is available through all distribution channels nationwide, on the mainland and islands, in can and bottle formats.
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