A person deposits a plastic bottle in a recycling bin, illustrating recycling and sustainable waste management.

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Three-quarters of Europeans want to buy products with environmentally friendly packaging.

Apr 30 2019

14:52

A study by IRI highlights the growing "plasticphobia" in Europe, where three-quarters of consumers want to buy products with environmentally friendly packaging.

Younger Millennials, aged 18 to 24, are less concerned than older shoppers about buying environmentally friendly products. The same applies to sustainability, with only 30% of those consumers buying local products.

The study reflects the habits of 3.300 consumers in seven European markets. Italians are particularly attentive to the issue of environmentally friendly packaging (81%), followed by Spaniards (75%) and Greeks and French (both at 74%). In contrast, Germans are the least concerned about the packaging of the products they buy (61%).

Herdade do Rocim will host the ninth edition of Amphora Wine Day on the 14th, bringing together more than 40 producers of amphora wine from Portugal and other countries. The event celebrates this ancestral tradition, marks the relaunch of the application for UNESCO Intangible Cultural Heritage status, and includes free tastings, gastronomy, and guided sessions.

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IKEA opens new store on the South Bank this spring.

IKEA is preparing to open a new store on the South Bank this spring, located on National Road 10 in Coina. The store will adopt the format debuted in the last opening, more compact and increasingly accessible.

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Amarguinha launches Creme Biscuit with a caramelized biscuit flavor.

Amarguinha expands its portfolio with the launch of Amarguinha Creme Biscuit, a new product that combines the flavor of almond with the creaminess and notes of caramelized biscuit.

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56% of users follow brands on social media.

More than half of Portuguese people (56,4%) with a profile on social media follow companies and brands on these platforms. According to the 2026 edition of the study "The Portuguese and Social Networks," produced by Marktest, on average, each user follows 21 brands.

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