Opinion
Opinion articles
The last twenty meters
Tânia Lopes is a specialist in Food Quality and Safety, founder of Qualis Alimentar, and holds a master's degree in Food Technology and Safety from NOVA FCT. She has over a decade of experience in the sector and is the creator of the Qualis dos Pequenos food literacy project.
Read Article
National Sustainability Day: from the field to the factory, from the factory to the plate
On National Sustainability Day, Hugo Silva highlights how collaboration between farmers, industry, partners, and consumers can make food systems more resilient. The article discusses Nestlé's partnerships with producers in the Alentejo region, regenerative agriculture, and the estimated 40% reduction in emissions from wheat used at CERELAC, emphasizing local production and industrial efficiency.
Read Article
September is the time when the house also needs a fresh start
How can you make your home more sustainable without changing everything overnight? Rita Monteiro, from Miele Portugal, reflects on conscious consumption, durability, repair, and small choices that can reduce waste.
Read Article
Scaling without losing control: the real challenge of modern operations
Sara Dhimin is the Lean Manager at InPost Iberia, where she works on process optimization, continuous improvement, and operational efficiency. Her experience is centered on applying Lean methodologies to complex operations, focusing on simplification, waste reduction, and the creation of more agile and sustainable structures.
Read Article
Intelligence as the engine of sustainable transition
The sustainable transition also happens at home, through smart appliances that consume less energy, water, and resources. In an opinion piece, Pedro Franco argues that artificial intelligence, remote diagnostics, and energy efficiency are transforming refrigerators, washing machines, and air conditioners into discreet allies in decarbonization.
Read Article
The new consumer wants more than just low prices
Consumers have changed and no longer decide solely based on price: they want real value, efficiency, durability, and solutions that reduce waste and everyday costs. In the home and renovation sector, sustainability has become practical and economical. More informed and critical, consumers reject greenwashing and demand genuine trust from brands.
Read Article
From Facebook to Instagram: how the Portuguese are redesigning their digital lives
Marktest's annual study reveals how the Portuguese are changing their relationship with social media: Facebook is losing prominence to Instagram and WhatsApp, while platforms like X are being abandoned. For brands, the challenge is to be relevant, choose the right channels, and avoid excessive posting.
Read Article
Strengthening the resilience and competitiveness of European sugar
The European sugar industry is going through a decisive moment, and it is precisely in these moments that priorities are clarified, strategies are redefined, and the foundations for the future are built.
Read Article
When brands take the stage: building strategic partnerships that create real value and last over time
In recent years, major music festivals have transformed into much more than just entertainment events: they are now prime platforms for experiential marketing strategies, with Rock in Rio being a pioneer in this approach. This evolution is particularly visible in events with a long history, where, over time, the idea has become consolidated […]
Read Article








