Consumption
Stay up-to-date on the latest news about consumption in Portugal and around the world. The magazine Grande Consumo offers strategic insights and in-depth analysis.
Consumption
Retail
Retail trade in Portugal fell 0,7% in August, but grew 2,2% year-on-year
Retail sales volume in Portugal fell 0,7% in August compared to July, bucking the slight recovery of 0,1% recorded in the European Union. However, compared to August 2025, the Portuguese market grew by 2,2%, above the European average of 1,2%.
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Consumption
Portuguese people are spending more per online purchase, reveals Eupago barometer
The value of online purchases processed by the merchant wallet analyzed by Eupago grew by 2,5%, to €165 million, in the first half of 2026, while the number of payments increased by only about 1%, to 1,7 million.
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Consumption
One third of consumers are financially worse off than they were a year ago
More than a third of consumers globally consider themselves to be in a worse financial situation than a year ago. At the same time, almost a third say they are better off, revealing a growing divide in consumer realities, according to new data from NielsenIQ.
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Consumption
Too much choice could put €17,4 trillion of consumption at risk by 2036
More choice, more personalization, and more technology don't necessarily mean a simpler life for the consumer. A global study by the Kearney Consumer Institute estimates that around $20 trillion, approximately €17,4 trillion, in consumer spending could become more contested by 2036.
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Consumption
51% of consumers in Portugal and Spain already use AI to decide what to buy
More than half of consumers in Portugal and Spain are already using artificial intelligence to support their purchasing decisions. According to a study by Minerva Insights, 84% have used AI in the last 12 months, and two out of three are satisfied with the recommendations they received.
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Consumption
The longevity market leaves $350 billion in women's needs untapped
Women in perimenopause and menopause are currently the group that spends the most on products and services related to longevity, but they continue to find an insufficient supply. A global study by the Boston Consulting Group estimates that there is $350 billion in unmet demand in this segment.
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Consumption
Food represents 20,74% of the consumption basket in Portugal
Food products and non-alcoholic beverages represent 20,74% of the consumption basket used by Eurostat to calculate inflation in Portugal in 2026. This is the fourth highest value in the last decade and places the country among the European Union member states where food has the greatest weight in consumer spending.
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Feed
Consumption
Quality and origin are increasingly important factors in food purchases in Europe
Quality and origin are gaining importance in food purchases in Europe. Almost eight out of ten consumers value products made within the European Union, according to Eurobarometer.
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Consumption
59% of consumers fear that AI will remove the human touch from brands
A Statista study reveals that 59% of consumers fear losing human contact with brands due to the use of artificial intelligence. While AI increases efficiency, scale, and personalization in marketing, its adoption also raises questions about authenticity, trust, and emotional connection.
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