Coinciding with the celebration of its 50th anniversary in Spain and 20th in Brazil, Fini Golosinas is evolving into The Fini Company, a global corporate brand managing the Fini and Dr.Good brands.
The launch of The Fini Company aims to create a symbol of global integration, bringing together the various companies and consolidating the group internationally. Manuel Sánchez Bernal is the CEO of The Fini Company.We are announcing, for the first time, the group's global rebranding, with the purpose of reinventing the joy and fun that we have transmitted through our brand and branches around the world for all these years.”, indicates Manuel Sánchez Bernal.
Integration
The group's first step was the integration of Fini Golosinas in Spain with Fini Guloseimas in Brazil and Dr.Good, the first line of vitamin supplements for children and adults currently marketed in the Americas.Strengthening brands requires the accelerated expansion of business worldwide. The Fini Company combines the global corporate positioning of two major players, Spain and Brazil, opening a broad corporate work front with a special focus on exports and operating in new markets and channels.“adds Alfonso Samper, general manager of Fini Golosinas.
